Forty-Six Ten started because of a conversation that wasn't happening.
My friend Dean and I kept noticing the same thing. In a lot of church spaces, people talked about faith all the time, but nobody really talked about mental health. Anxiety, depression, the heavy stuff. It was almost like you were supposed to pray it away and act fine.
And a lot of people were not fine. Including people who loved Jesus.
So we built a brand around it. Not to fix anyone. We're not therapists, and I want to be clear about that. But we wanted to say the quiet part out loud. You can follow Jesus and still struggle. Those two things are not a contradiction.
That's why 10% of our profits go to Christian mental health efforts. Every order helps fund that. I know 10% sounds small on paper, but it adds up, and it's real, and it's the reason we do a lot of what we do.
People message us and tell us a shirt started a conversation they needed to have. Someone noticed. Someone asked. And it opened a door. That's kind of the whole point.
The clothes are not the answer. Jesus is. But if wearing a reminder gets someone to open up, or reminds one person they're not alone in it, that's a win to me.
If you've ever felt like you had to hide the hard stuff to fit in at church, this brand is for you.
Caleb
