People ask why so many of our designs are big and bold on the back. There's a reason for it.
We call it being a walking billboard.
The idea is simple. You wear something that says Jesus Saves, or Jesus Is King, or a reminder about mental health, and it does a little bit of the talking for you. Someone reads it behind you in line. Someone asks about it. And every now and then that turns into an actual conversation.
I know it sounds simple, but I've watched it work. People tell us all the time that a stranger stopped them because of a hoodie. That a coworker asked what "But God" was about. That's not us being clever. That's just a reminder doing its job.
I didn't want to make stuff that felt corny. No cheesy graphics. No trying too hard. Just clothes you'd actually want to wear, that happen to say something worth talking about.
The clothes aren't the point. Jesus is. The designs are just a way to keep Him in the conversation without you having to force it.
If that's the kind of thing you want to wear, take a look.
Caleb
